The brand founder had been experiencing a tough period before 2019. In the end of 2018, he occasionally met a newborn motherless stray dog through a friend. Mostly out of sympathy, he brought the dog home. All began to get better after this occasional adoption, his temper, mind, and job, etc. In 2021, he adopted one stray cat. Unbelievably, the cat and the dog have been getting on remarkably well together. He thinks them the gifts God sent to him. Inspired by the two experiences, he decided to do something for cats and dogs. In 2022, he set up the brand Jolo Island to serve for both homebred and homeless cats and dogs.